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Nov 10, 2017

Adam Lazar – Asarasi

“Start With the What If”

Adam Lazar, founder of Asarasi, shares his passion of sustainability and environmental stewardship with his product, organic sparkling tree water. While on an impromptu adventure with his kids, Adam visited a maple syrup farm and recognized that the farmers were discarding pure, potable water that was a byproduct of the maple syrup production. He left with an idea and ignited it when the market timing was just right. Listen to Adam’s episode for a big boost of inspiration and an encouraging message to start small but solve big problems.

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.