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May 18, 2018

Denise Lee – Alala

“It Is Better to Make a Quick Bad Decision, Than a Slow Good One”

While training for a triathlon, Denise Lee wanted to feel as good in her workout clothes as she did in her designer clothes. She just couldn’t find active wear that matched her New York City style. So she founded Alala, a luxurious athleisure brand, to fill her own need! Be sure to listen in as Denise shares her experience with her mentor Chris Burch, and how she grew her business to be carried by Nordstrom, Equinox, ShopBop, and more!

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.